IllDev.com Search Engine Optimization company is increasing its’ portfolio of public companies that use search engine marketing training and are recieving inquiries from some big players in the search engine marketing community. Philip O’Hara has now been helping people create visibility on the Internet for 10 years. Many companies have their own search engine marketing people and like to keep it as an in-house task but need training from the experts. IllDev.com Search Engine Optimization company for a fee of $2500.00 a day plus expenses the company will send a search engine marketing expert to train your staff. They can get more from a service like this than they can paying someone 100K to 200K a year for this service.

You need competent staff to start with but at IllDev.com Search Engine Optimization company we’ve been helping people rank highly on the search engines for a while. We enjoy teaching our customers and offer classes for optimization customers to attend several times a year.

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Having studied yellow pages advertising and the business of yellow pages advertising I feel I am witnessing the dying of a industry. Yellow Pages advertising was responsible for so many business’s in the early 80’s growing like they did. Most people who bought yellow pages from southwestern bell which was my phone company in the 80’s. I have lived in Bradenton Search Engine Optimization , Florida since then. I think a guy named David Laird was the District or Bradenton Search Engine Optimization GM.

I sold a service to the advertisers in phone company directories from 1981 until about 2000. The only real business knowledge I possessed was the knowledge of the phone companies billing systems the sales people use when selling yellow pages. My customer (the yellow pages buyer) counted on me to know how they could save money in yellow pages advertising. When I first started this consulting I charged my cusotmer a fee based on 50% of what they saved in yellow pages advertsing. It was a project based bill and there was not any repeat business unless the customer change the ads I recommended the year of the consulting. I recieved many fee’s for several thousands of dollars but never really showed a profit for many years. In about 1990 I changed the way I was billing people and I would charge the price of a bold listing in the yellow pages for consulting. I had a repeat business so to speak with a fee of 25 to 50 dollars a month per directory I consulted on. Shortly after the browser was introduced I began to learn from my yellow pages customers that they were getting leads off of these web pages they created on search engines like altavista, yahoo, and excite. I decided it was time to transform my agency to a Internet marketing agency from a yellow pages advertising agency. It was the best move I have ever made.

Learning how to get web pages to appear at the top of these search portal soon started developing leads for my customers and the rest is history. We now help hundreds of customers to appear at the top of the search results and we have made many customers millions of dollars. Most of these customers are yellow pages advertisers who made millions of dollars from the leads they got from their yellow pages advertising. If you advertise in the ATT yellow pages and you are not advertising with Yahoo, Google and MSN you are missing something really special.

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Having about 20 appointments now interviewing some of the web design and search engine optimization players in Louisville I have come to many conclusions. The first major conclusion is that everyone here thinks they are great at everything. Confidence is everywhere. Most of the people I have met think they do optimization and none of them have talked to me about article management and press releases. I wonder if these people are just throwing meta tags on a page and getting some good results and walking away. I noticed every company that I have talked to here does not have a dedicated ppc specialist like we do. Sometimes while interviewing the market in Louisville I feel like I am in Bradenton Search Engine Optimization 10 years ago. Many of the people I met with said that my prices would never be accepted here and that people would not pay a ongoing fee for search engine marketing and that the best way to do it is by the project. We have learned after 10 years of doing this that the companies that are charging by the projects are the ones over charging not us. At IllDev.com Search Engine Optimization company we charge a honest days pay for a honest days work. We don’t charge people to make home runs. Every customer pays what they pay for at the same rate. I had one guy tell me he was marking up a bid by 4 because they expect so much.

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I have met two people lately who would be a good piece to the IllDev.com Search Engine Optimization company team. Donatus Weobong, and Steve Lawrence. One’s in Louisville and one’s in Bradenton Search Engine Optimization . I think Donatus has some customers and Steve is pationate about SEO. Both have above average people skills and marketing skills. They could help IllDev.com Search Engine Optimization company get to the next level. I would like to see their contribution for one year then cut them in on the business we have here. Skills and work ethic are the key to more partners. Both would bring in more customers, probably more than enough to pay for themselves. I will work on a deal with them soon. We don’t need anymore 40 hour type of people. Allow them burnout time to time but expect your partners to get back up on their horse soon after a burnout. Expect great communication within your team. I love helping people grow their income. A search engine marketing customer or a member of my team. I hope we can be fair and equitable to all. This is a great business and one I will be involved in the rest of my life. I have worked 25 years running my own company and finally I am enjoying what I am doing.

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There’s a lot of hype about hits these days, but let’s face it: A successful website isn’t just about how many visitors, or hits, you can attract. It’s about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but 20 of them buy..well, you get the point. A successful website is about conversions and for that you need qualified leads.

A successful internet marketing plan will focus on directing qualified leads to your website that will convert to sales and increase your conversion rate. Your conversion rate is the percentage of website visitors that purchase your product or service. Taking the above examples, if you had 10,000 visitors, but only 1 sale, your conversion rate would be 1/10,000, or .01%. That’s pretty lousy. If you had 1,000 visitors a month, and 20 sales, your conversion rate would be 20/1,000, or 2%. That’s much more respectable.

What’s a good conversion rate? Depending on your industry, a good conversion rate will typically range from 2% to 5%.

How do you increase conversion rate? There are two parts to any sale, or conversion.

 1. Attract qualified leads. If you’re attracting people who are already interested in your product or service, then half the work of the sale is done before your visitor’s arrival.

 2. Complete the sale. The second part of the sale happens on your website. Do you have the right graphics, verbiage and usability functions to convince your visitor to complete the sale?

Tip #1. Target the right search phrases. What will people be typing into search engines to find your product or service? You want to come up on the first page in search engine results, but for what search phrases? It’s almost always a bad decision to focus all of your efforts on the broadest search terms—you want targeted search terms for targeted leads.

For example, just because you sell Dalmatians, doesn’t mean you should focus all of your efforts on coming up on the first page of search engine results for the term “dogs”. Think about all the things people could be looking for when they type in such a broad search term: information for a school paper, a dog lovers blog, images of dogs for a business brochure. But what about if you came up for the search term “Dalmatian puppies in Bradenton Search Engine Optimization ”? Wouldn’t that bring you more targeted leads—leads that are halfway ready to be converted to sales?

Tip #2. Pay attention to your descriptions and titles. You can think of the description and title that show up in search engine results as a little mini-ad. It needs to accurately describe what the visitor will get when he or she clicks through to your website, or your potential sale could get discouraged and turn away.

So remember, next time you’re looking at your website hit counter: There’s another number you should be paying attention to. How many sales did you bring in this month, and what does that say about your websites ability to turn hits into cash?

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I meet people everyday who are great at search engine optimization.  Most people I meet seem to have the on page optimization down. This is one of the most important parts of search engine marketing development. aquiring back links, and developing current content are the other two major things people must do if they want to rank well on the search engines. I met a interesting fellow this weekend at my office. He is general manager and webmaster of a company that sells phone systems in the Bradenton Search Engine Optimization area. His site ranks quite well. He had great people skills and he loved doing the css files that web designers use these days. He is worth what they are paying him at his company. 65K a year plus bonus based on the profit of the company. He seemed driven. I liked him a lot and hope to get more involved with him. I can’t wait to gross enough money to give a guy like him a chance as he could make himself and or us a great deal of money. Even with his limited experience I would call him one of the few experts I have exposed myself to. He was married with a couple little ones so I think he will take the next ten years serious. I would like to give him a year to work with us. I could us some people like him to help me build my company. I have two great leaders in Sean Odom CTO  and John Holchin CEO and President who will need some help soon. This guy would fit into this executive team well.

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