You need competent staff to start with but at IllDev.com Search Engine Optimization company we’ve been helping people rank highly on the search engines for a while. We enjoy teaching our customers and offer classes for optimization customers to attend several times a year.
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I sold a service to the advertisers in phone company directories from 1981 until about 2000. The only real business knowledge I possessed was the knowledge of the phone companies billing systems the sales people use when selling yellow pages. My customer (the yellow pages buyer) counted on me to know how they could save money in yellow pages advertising. When I first started this consulting I charged my cusotmer a fee based on 50% of what they saved in yellow pages advertsing. It was a project based bill and there was not any repeat business unless the customer change the ads I recommended the year of the consulting. I recieved many fee’s for several thousands of dollars but never really showed a profit for many years. In about 1990 I changed the way I was billing people and I would charge the price of a bold listing in the yellow pages for consulting. I had a repeat business so to speak with a fee of 25 to 50 dollars a month per directory I consulted on. Shortly after the browser was introduced I began to learn from my yellow pages customers that they were getting leads off of these web pages they created on search engines like altavista, yahoo, and excite. I decided it was time to transform my agency to a Internet marketing agency from a yellow pages advertising agency. It was the best move I have ever made.
Learning how to get web pages to appear at the top of these search portal soon started developing leads for my customers and the rest is history. We now help hundreds of customers to appear at the top of the search results and we have made many customers millions of dollars. Most of these customers are yellow pages advertisers who made millions of dollars from the leads they got from their yellow pages advertising. If you advertise in the ATT yellow pages and you are not advertising with Yahoo, Google and MSN you are missing something really special.
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