Bradenton Search Engine Optimization
(SEO), Search Engine Placement (SEP), Search Engine
Marketing (SEM) & Website Design Company offer Spanish
Marketing
The U.S. Hispanic Market - Are You Ready?
According to U.S. Census statistics, the American Hispanic population stands at approximately 40 million
today and is projected to grow to nearly 50 million within the next 5 to 6 years.
Additionally nearly half of all minority-owned businesses are owned by Hispanics (over 1.2 million),
generating approximately $200 billion in annual sales.
Add the fact that nearly 1 in 3 Hispanic households have internet and you begin to see why this rapidly
growing demographic group, already larger than the entire population of Canada, represents a major economic
force with amazing opportunities for forward thinking businesses. Despite these statistics, less than 1%
of all U.S. websites offer text in Spanish. Knowing that, the question is, "Are you ready to benefit from
this market?"
Marketing Distinctions
Mainstream businesses have struggled to identify the most effective ways to reach the Hispanic market.
Many have learned that at a minimum they must offer some translated materials welcoming Spanish speakers
but advising that most of the business/information will be in English.
A more advanced and effective method uses marketing efforts modified for Hispanics. The distinctions
created by culture, heritage and practices require a more sophisticated approach for optimal results.
A business following this approach understands that things such color choices and imagery may need to
be different.
Additionally, businesses should recognize that there is a distinction when marketing to American Hispanics as
opposed to international Spanish-speaking markets. American Hispanics are influenced by the U.S. culture even
if they are relatively new to this country. That fact makes them unique. Being exposed to the broader U.S.
business environment impacts them and many businesses have learned the hard way that just because something
works in Mexico City or Bogotá you can't assume it will work equally here. Effective marketing requires
identifying and understanding these distinctions and adjusting your efforts accordingly.
Even in the business-to-business environment, understanding the distinctions that will impact the decision
process and tailoring your efforts to those variations can make the difference between failure and success.
Often the business people you will deal with are bilingual but most proficient and therefore more comfortable
reading and/or speaking Spanish.
The Internet - A Flexible, Cost-Effective Way to Create a Spanish Presence
The numbers are too large to ignore and the potential too great to walk away from. If you're not already
integrating Hispanic efforts into your internet marketing, you're losing sales and customers. Giants Google
and Yahoo have growing Spanish language search engines serving primarily the U.S. market. They join a number
of smaller search engines that exist. These search engines work just as their English counterparts but search
and rank in Spanish.
The advantages of using the internet and your website to reach the growing U.S. Hispanic market are numerous.
Changes are relatively inexpensive, can be made quickly, and the results are measurable. A business that decides
to have a presence in the Hispanic market can have a Spanish language website and optimization program in place
within a surprising short period of time. The key is working with a Search Engine Marketing firm that understands
your business, the internet and the Hispanic market.
IllDev.com is a Leader in Hispanic Marketing
Domestically and internationally, IllDev.com Search Engine Optimization company is unquestionably a leader in the emerging Spanish language
internet. Combining unmatched SEO experience and innovative, technically-correct website design plus a team
of native-Spanish speakers, IllDev.com Search Engine Optimization company can develop and optimize a site to make it quickly generate traffic
from Spanish language search engines. Our approach integrates optimal design techniques with a campaign mix
of pay-per-clicks and organic optimization to make your site rank higher and generate traffic. Add to that
our ability to create culturally-targeted marketing content and the result is a Spanish language website that
generates business.
If you're ready to benefit from the Hispanic market, you need IllDev search engine optimization company. Contact us today to learn how
quickly we can establish your presence in the Hispanic market here and abroad.
Still not convinced? Hear it from clients who have
experienced our professional website marketing first-hand.
Feel free to call any of our
search engine marketing references. We know once you
talk to them you'll be calling us. We're a
premier vendor in the
Bradenton, Florida Search Engine Optimization (SEO) Firm,
Web Site Promotion Firm section of Marketingtool.com.
To set up a free, no-pressure
appointment with one of our representatives, call us at:
941.705.1388.
Although we are located in Bradenton, Florida, we will
personally visit customers in Sarasota, Venice, Tampa,
Lakeland, Orlando, Jacksonville, Ellenton, Palmetto, Myakka,
Siesta Key, Bird Key, Lakewood Ranch, Bradenton Beach, Anna
Maria Island, Tidy Island, Cortez and other accompanying
cities. We also boast clients from Chicago, Ukraine, Los
Angeles, Myakka, Sarasota, Ellenton, Braidwood, Joliet,
Longboat Key, Little Rock and Manhattan.